When Moët raises prices, producers worry



Premiumization at the heart of long-term sustainability

In 2016, the world drank more Prosecco than Champagne and according to forecasts by Vinexpo/IWSR, the trend is set to continue. But how did Italy’s sparkling success story manage to corner such a huge share of the global market and what challenges now ahead to ensure sustained success? Italian wine expert Professor Eugenio Pomarici from the University of Padova shares his thoughts with Vitisphere.

Newsletter :

Newletter #2 Bulles Expo / April 2016


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