THE SHOW’S INCEPTION

 

The relentless rise of sparkling wines

For the last ten years, consumption of sparkling wines has grown three times faster than that of still wines. Exports of sparkling wines have boosted trade between countries. Two leading consumer countries – the United Kingdom and the United States – have doubled their imports of sparkling wines over the last decade. France, the top producer of sparkling wines, has benefited from market growth, but not to the extent that Italy and Spain have. Both production and consumption of fizz are increasing worldwide.

“Semi-sparkling or sparkling, white, rosé or red, dry or sweet, on their own or in cocktails, sparkling wines appeal to everyone, men and women, young and old, families and corporations, during the day and by night...”

The project’s initiators

“The team at Vitisphere had been talking about it for a long time. We had been following the surge in the market for sparkling and semi-sparkling wines and realised how challenging it was for the category to secure visibility at international shows amidst the extensive array of still wines on offer. We had also noticed the speed of change from a product and business perspective as well as the increase in international trade....”

“For all these reasons, we decided to create a wine show for producers and trade buyers of sparkling wines that would help boost the category’s growth”, recounts Michel Rémondat, founder and director of Vitisphere.

In July 2014, Vitisphere, which designs and creates content for B2B websites for the wine industry and trade – including vitisphere.com, vitijob.com and intervignes.com – joined the France Agricole group, one of the foremost publishers of agricultural magazines, including La Vigne, but also an events and agricultural show organiser, one of which is Innovagri.

“By combining the expertise of teams at GFA Events and Vitisphere, we decided to launch Bulles Expo, the first sparkling wine show. The decision was finalised by the France Agricole group in November 2015 and three major objectives were s et: to help boost development and structuring of the international sparkling wine market; to make Paris, the epitome of relaxed and creative living, a marketplace generating trade and notoriety for everyone attending Bulles Expo; and finally to renew and reinvent the wine show concept”, says Gérard Julien, managing director of GFA.


Bulles Expo team

Director : Michel Remondat
Sales manager : Laurent Causin
Technical manager : Thilbault Saulneron

Un évènement conçu et organisé par Vitisphere et GFA Events
© Vitisphere 2017 - Tout droit réservé